All done! Reflecting on the event...

 

Thank you to everyone who attended the Communications and Marketing discussion, and added value with your contributions.

 

Communications and Marketing Discussion

Our discussion centred around four topics:

 

1. Using social media effectively

  • Meta Business Suite: planning your posts, shows best time to post
  • LinkTree website: used for links to website (e.g. for Instagram where it says ‘link in bio’)
  • Hashtags not as important anymore. Don’t need more than 3 of them, use them consistently and make them very targeted to what you do
  • Using ‘Save’ folder for other posts to reshares at a later date
  • TikTok – one of the most popular platforms to reach young audience
  • Need to capture your audience withing the first 2 seconds
  • Need to upgrade Google Analytics to GA4 by next year as the current Google Analytics will be discontinued

 

 2. How to communicate with a superdiversity of cultures

  • Create key messages for each group to get the tone right and address their specific interests & needs
  • Develop key messages by talking to these groups
  • Can Compost Collective facilitators help with comms for different groups as they come from different ethnicities and cultures

 

3. Marketing hacks

  • Useful tools and platforms:
    • Canva: design platform
      • Great for design, photos, creating designs for social media and sharing directly
      • Can set up Brand colours, save photos and images that you reuse often to help with brand look & feel
      • NFP can receive Professional version for free
    • Restor restoration platform to capture geo areas of work and impact
    • Eye Dropper: can install it to Chrome toolbar to always match the colours to your brand colours
    • Google Ads Grant for NFP: opportunity to get $10,000 monthly towards google ad spend

 

4. Collaboration opportunities within Network North

  • Create a shared Google Drive folder to share resources – check with Keith from PFK if there’s the one still available that’s been used in the past
  • Opportunities:
    • Janet from KP offered to run Peer-Mentoring sessions
    • Ask Nick from Glenfield Library if he can run a session on editing videos and taking photos
  • Marketing Strategy templates:
    • Share what works for you
  • Next workshop:
    • Agree on 3 hashtags we all use to elevate our work in the region
    • Create joint campaign and test collaboration process

 

The group was small, so we were able to go quite deep into each topic. Two participants guided the group through their established social media handles, giving us details about their approach, focus areas, resources and tools that they use, as well as hacks to grow and engage their audience. At the end of the session, we were able to look through and give constructive feedback to a participant's new social media profile. A number of general "marketing hacks" were shared (including this channels flowchart pdf) and we discussed ways to approach communication across superdiverse cultures.

 

View the Jamboard which guided the discussion.

 

Finally, we spoke about ways that we could collaborate. We found that there are many ways that we can begin to collaborate, and we landed on the idea that we would join together to co-create one brief campaign, as a pilot and starting point to further collaboration.

This co-creation will be the focus of our next Network North event, on September the 1st. This event is for anyone wanting to be involved. Those who missed the last event will be caught up quickly. Those outside of comms and marketing roles will be integrated into the campaign launch, and more, they may see a blueprint for future cross-organisation collaboration, within their roles, outside of comms and marketing.

 

-posted on the 30/08/2022

 

This event occurred on the 4th of August 2022. Thanks to all who participated! Please find a brief reflection on the event beneath this invite.

 

Invite: Join us for the next Network North event, focusing on Marketing and Communications.

 

The topics that we hope to cover in this session (based on the initial building blocks event) are:

  • Using Social Media effectively
  • Communicating with a Superdiverse Audience
  • Collaborative Approaches across Network North
  • Marketing Hacks for NPO’s
  • Strategy Co-creation

 

Before the event, please consider your own marketing strategy, the channels you use for marketing and comms and where your Strengths, Weaknesses, Opportunities and Threats lie in this field. Come to the event with questions and with stories to share. The event will likely be a combination of learning and discussion and will also include time to individually craft or refine your own marketing strategy. The event is scheduled to take three hours, but may be shorter depending on how the discussion unfolds.

 

Communications and Marketing Event

4 August 2022, 4pm - 7pm

Venue: Zoom meet

 

Please contact us if you have any questions or if you would like to be involved in the planning of this event.

Please forward a link to this page to anyone who you believe should be included in these events, thank you.

 

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